≈ The Real Value of a Company – The Lesson of The Susquehanna Hat Company ≈ ∞ Leadership and Building a Business, AI Aside ∞ Anybody ever heard of the Susquehanna Hat Company? Yes, I understand you have to be older than dirt and I understand even if you are that old, you still have to possess a certain sense of humor to have heard of it. The Susquehanna Hat Company made, well, hats, but the people that owned the company weren’t nice. Abbott and Costello's routine demonstrated what happens when a company doesn’t do things the right way. Click here for that classic routine and the context of this Blog. (And please remember, it was the 1950’s…). So, what’s the relevance of an old vaudeville comedy routine to the real value of a company? Actually, it’s simple. Value reaches deeper than numbers. The Harvard Business Review provides a textbook description of how to determine the value of a company. There are formulas examining cash flows, market caps, enterpris...
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